sometimes you see some very nice TV commercials,...or even some very interesting fashion editorial....so,..have you ever asked yourself: “where did they get this idea from??”
usually the creators have a “brain storming” meeting,...where they discuss many diferent ideas till come up with something good!
usually photographers don’t have much chance to be in the “brain storming” meeting,...it is a job for creative directors and art-directors,...but sometimes “we” have a chance to be the creators of an advertising.

so, I got my chance to be the creative director of an advertising for a bicycle!
how can I make it look interesting??
I got my inspiration from MADONNA’s last year world tour,...where she wore horse riding costume in a very fetish way,





talking about fetish,...then I saw an advertising for an AUSTRIAN APPLIANCE STORE,...and they had a very different way to show their products...





since FETISH was the “in” look not only in music but also in advertisings all around the world I decided to mix both ideas,...MADONNA and the AUSTRIAN advertising together to come up with a strong and powerful image for the bicycle advertising which was on the pages of LEON na ZINO magazines.



very “eye-catching”,...specially into a men’s fashion magazine,...the ad created a lot of discussions in many bicycle related sites,...some loved it,...some hated it!!

how about you??...do you like it??...or not??...send a comment ok?

oh yeah!!!....talking about MADONNA...I am a bit sad she divorced my favorite movie-director...GUY RITCHIE...they shot together a great video for BMW...so cool yet super funny...I just love english sense of humor!!!

take a look at this great short movie!!